Case description
Many Nordic start-ups choose a digitally focused sales and marketing strategy – the costs are low and the agility is top notch. But by adding a face-to-face pilot to its marketing mix, TakeDaily was able to focus ultra-sharp on its target audience: active people aged 25-45. We met the target group in gyms, where TakeDaily set up dietitian-trained sales consultants who completed a short survey, which resulted in a vitamin and supplement recommendation. TakeDaily experienced increased growth in the areas involved and most importantly: Profitable and loyal customers, due to the optimal target group match.
